I found out that once you are able to drive traffic to your web site, the visitors will come and leave your website without a trace. They may never return again. Even if you have a very attractive product, shoppers will very rarely buy on the first contact unless there is a desperate need for it. They will procrastinate and delay their purchases. How do I go about keeping contact with these shoppers after they have left my website?
According to marketing experts, to generate sales, we need to come into contact with your potential customers at least 3 times. In the first place, we need them to put down their details for our records. The solution is to have a software that can capture your potential customers details (e.g. name and email address) in an organized way and provide them with value added content, like a newsletter or ezine, through email.
I surveyed the market and it came to two main vendors that offered email marketing software, Aweber and GetResponse. I preferred and chose Aweber, as it has a non intimadating, userfriendly interface. It is so easy to use that a lay person without any IT background can become an expert in such a short time without having to read too much of the manuals. The documentation in the form of text, pdf and video is very informative, clearly written and gets you up to speed very quickly. Aweber sent you emails informing you of latest features, enhancements and how to maximise your email campaigns. A welcome snail mail is sent to your door step thanking you for being their customer. That made me feel great. Last but not least is Aweber online real time support which provides excellent customer support. The customer representative will not quit till they get you the answer.
Some of the other features I like about Aweber are:
- It is very affordable.
- You can create unlimited number of campaigns.
- You can create unlimited number of follow up and bradcast messages for each campaign.
- Highest delivery rate for emails in the market.
- Allows you to personalize your email content so that you do not have to update every email with different content saving your effort and time.
- Customize fields for opt-in page to capture other customer information besides name and email address.
- New follow up messages created are sent to every subscriber on your list, both old and new.
- Pay subscription according to number of subscribers you have, reducing your cost.
- Automatic upgrade to higher plan when the number of subscribers becomes more than the existing plan you are on, reduces hassle.
To find out more, please signup for a test run.
Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
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